“Take watches for instance. This is no political statement but rather a lifestyle, cultural-background statement about two former US presidents: George W. Bush wears a Timex, Bill Clinton wears a Rolex. In general, most true Preppies wear Timex watches or occasionally an ever-classic Cartier Tank but the cash-flash inherent in sporting a Rolex, especially diamond encrusted ones, just isn't within the traditional Preppy's cultural vernacular. Maybe a neo-Preppy's vocabulary at this point in time but not a traditional, true Preppy's.”
https://preppyislander.blogspot.com/2010/09/resurgence-of-preppy-its-not-lifestyle.html?m=1