The bag is not showy at all ... the problem is most people carrying the bag with the H perforation facing out... and they are meant to be facing your body instead.
There is a history behind this bag... Évelyne Bertrand, who held that position in 1978, had decided to spare a thought for grooms who are also riders in love with their mounts. It was to enable them to carry brush, sponge, currycomb and other stable items soaked in horse-sweat, but without causing any damage, that the bag which now bears her name is constellated with air-holes. The holes are there to air the wet items and meant to be carry AGAINST your body.
unfortunately.. most people flaunt the H... to the point even some of the H stores display their bags the "wrong" way so the customers will recognize the bag...