小米超越三星在印度的市場份額。本來不看好小米,現在也要刮目相看。

Samsung, the world's biggest smartphone company, has been knocked off the top spot in India's red-hot market.

China's Xiaomi is now the top seller, according to new industry figures released Wednesday.

 

Xiaomi accounted for 25% of Indian smartphone sales in the last quarter of 2017, compared to 23% for Samsung (SSNLF), according to consultancy Counterpoint Research. Canalys, another research firm, estimated the Chinese firm's share at 27%, compared to Samsung's 25%.

The South Korean company has dominated India's smartphone market for the last six years, but Xiaomi has been gaining ground steadily since it entered the country in 2014. The two companies accounted for more than 40% of the 132 million smartphones sold in India last year.

Related: India poised for smartphone revolution

India is the world's second-largest smartphone market, bigger than the U.S. and second only to China. It's also the fastest growing major market, with around 900 million Indians yet to experience the internet for the first time -- something many will do on mobile devices.

Analysts say Xiaomi's rise is mainly because it offers low-cost models, a huge draw in a country where many people still earn less than $2,000 a year.

"Samsung's loss comes from its inability to transform its low-cost product portfolio," said Rushabh Doshi, an analyst at Canalys. "It has been unable to win over cost-conscious consumers."

Xiaomi has been chipping away at the market for phones that cost less than $240, he added.

Explosive growth

Tarun Pathak, an associate director at Counterpoint Research, said Xiaomi's sales grew a whopping 259% in India in 2017. It now boasts three of the country's five most popular smartphones.

Xiaomi is one of several Chinese brands that have made a big splash in India. Three others -- Lenovo, Vivo and Oppo -- make up the top five, with each of them accounting for an estimated 6% of the market.

Related: Chinese firm beats Apple in race to open India stores

Samsung still took top spot in India for 2017 as a whole, however, with 24% of sales compared to Xiaomi's 19%.

Doshi, of Canalys, says the world's biggest smartphone maker is unlikely to go down without a fight.

"The power struggle between Xiaomi and Samsung will continue well into 2018," he said.

所有跟帖: 

印度人民愛小米啊 -F.I.I- 給 F.I.I 發送悄悄話 (0 bytes) () 01/25/2018 postreply 22:45:47

印度人民吃大米,用小米,好。 -yaowangshanhaiguan- 給 yaowangshanhaiguan 發送悄悄話 yaowangshanhaiguan 的博客首頁 (0 bytes) () 01/25/2018 postreply 23:41:01

已經失去中國市場,看來要失去印度市場,美國市場如果沒有強盜保護也會不行。 -海邊居- 給 海邊居 發送悄悄話 (0 bytes) () 01/26/2018 postreply 02:01:30

請您先登陸,再發跟帖!