Other retailer cheat as well, guess what people does not pay attention to that.
1. Monster cable can be sold at 300%+ of the margin. Not to mention TV stand.
2. Nobody know that you can negotiate price for appliances.
3. Penalty after 12 months 0% interests. Cars has fixed interest for XX months.
4. Extra commission on warranty. Same as car dealer.
5. Research shows that 95% open packaged items are perfectly good products.
If consumer arm themselves with knowledge, then it is not cheating it is just a fair game. If consumer refused to do research, then it is just stupid. Cheating is an excuse.