Harris walks perilous line between viral and ‘cringe’

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But, as fast as the waves of support came in for Harris, it could quickly come crashing down. Three weeks into the campaign, it remains an open question whether excitement for Harris — both online and at massive rallies — will continue through November.

The internet can be unforgiving, and one memorable misstep make a politician “cringe-worthy” overnight. 

In Hillary Clinton’s 2016 campaign, her online momentum tanked after one moment: “Pokémon Go to The Polls.”

“That’s an iconic moment that will live on forever as a campaign staffer,” said a spokesperson for Priorities USA, a Democratic SuperPAC focused on digital communication.

In an appearance on the Ellen Show, Clinton called the American people to join her at the polls in November, and made a flailing reference to Pokémon Go, the then-trending phone app.

The segment was clipped and strewn all over the internet. While some were laughing along with Clinton, many more were laughing at her. 

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