前幾天剛在npr聽到這個，也算相關的：

Pumpkin spice latte from Starbucks

https://www.npr.org/2023/08/29/1196549652/20-years-of-pumpkin-spice-power

It's been 20 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. Why did the PSL become so powerful — and how do food trends garner so much meaning? Host Brittany Luse chats with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the $500 million dollar industry, and how little miss pumpkin spice has held on to her cultural power.

所有跟帖： 

• 在 bay area, 據說波霸奶茶店算是亞裔的星巴克 -木有文化- ♂ (0 bytes) () 10/29/2023 postreply 21:42:02

• 其實花樣翻新上是超越星巴克的，可惜資本單薄還沒形成全球大規模連鎖。 -核桃小丸子- ♀ (0 bytes) () 10/30/2023 postreply 09:03:01

• 我也看了一個相關的話題。說他家把文字的標誌換成那個圖標，然後開進到各個領域 -donau- ♀ (0 bytes) () 10/29/2023 postreply 22:58:35