Pumpkin spice latte from Starbucks
https://www.npr.org/2023/08/29/1196549652/20-years-of-pumpkin-spice-power
It's been 20 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. Why did the PSL become so powerful — and how do food trends garner so much meaning? Host Brittany Luse chats with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the $500 million dollar industry, and how little miss pumpkin spice has held on to her cultural power.
