華為新營銷方式:給排隊買iPhone的人送充電寶
文章來源: 騰訊數碼 於
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近日蘋果公司年度手機新品iPhone XS係列在全球相繼上市銷售,華為公司對次活動展開了一次有趣的新營銷活動。
在部分國家和地區的新品發售現場,華為派出車輛,為排隊買新iPhone的用戶提供果汁,麵包車上寫著:“Get ju%ce that
lasts”——這其實是一句一語雙關的話,意味華為有更持久的手機續航能力。
另外,華為還給排隊買iPhone的用戶送充電寶,上麵寫著“這是充電寶,你需要它”—以此來諷刺iPhone續航較短,用戶得帶著充電寶。
比起三星廣告的一味諷刺,華為的做法是一次有新意的營銷活動,投入成本不高,但呈現的效果很有意思。
中國手機廠商華為正在挑戰蘋果,而且最近在全球範圍內超過蘋果,成為市場份額第二大的智能手機製造商(第一仍是三星)。當然,華為的產品線較多,而蘋果專注高端市場。在2018年第二季度,蘋果占據了高端智能手機市場份額的43%,而華為隻有9%
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