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奧巴馬通往白宮的成功之路(2)-競選新策略:打一場全麵的人民戰爭REGISTER, PERSUADE & MOTIVATE (圖

(2008-07-26 18:49:12) 下一個


過去的一周,美國媒體的注意力幾乎完全集中在奧巴馬在阿富汗,中東,歐洲的訪

問。似乎在美國國內隻有共和黨的麥凱恩在各地競選。

實際上,奧巴馬在各州的競選活動正緊鑼密鼓地悄然展開。一周多前,為奧巴馬贏得南卡州勝利的地區總指揮來到本州,拉開了本地全麵競選的序幕。

當晚有近

300百名誌願者參加誓師動員大會, 了解具體的行動與組織計劃。這位地區總指揮曾參加過2004JOHN KERRY競選的總部工作,因此了解當年痛失城池的原因與教訓。在簡單回顧了2004年的失敗競選策略後,他勾畫了奧巴馬競選的戰略戰術藍圖。那就是打一場全麵的人民戰爭,將整個州按人口劃分為均等的十幾個區,每個區都有地區總指揮和競選分部,和2004年的集中兵力攻陷選民集中的大城市/縣的運動戰不同,此次是持久戰,陣地戰,每一城每一鎮必爭,從每一條街道下手,依靠本地的每個誌願者去征召新的誌願者,爭取在每個街區召開HOUSE MEETING,重點放在,REGISTER, PERSUADE & MOTIVATE,即,增加新選民的登記,說服舉棋不定的選民,激勵黨內的選民投奧巴馬的票。另外一點與2004競選的重要區別,是宣布奧巴馬競選總部將全力支持民主黨在本州,及當地的議員或其他公職的競選人,人力物力財力共享,力爭在贏得全國大選的同時,也改換州,市/縣一級的政府機構組成。長期的計劃是在八年內,鞏固並擴大民主黨的基層組織和影響,以確保奧巴馬政府的國策能順利貫徹。美國政界有句名言,“所有的政治都是地方性的,ALL POLITICS ARE LOCAL”。樹大,必得根深。這位負責全州競選總指揮的介紹,贏得了全場多次的掌聲與歡呼。

然後,負責本市競選的總指揮宣布了城市的具體地域劃分,以利於推動競選,介紹了經過培訓的各區誌願者負責人。這些負責人多在

20-30歲左右,女性過半,看上去以學生為主,且數名有亞裔,南美等少數民族背景,可謂極具代表性。

接著,與會者按自己所在住地,與本區誌願者負責人見麵,建立組織聯係,馬上準備投入行動。可以看出大家的摩拳擦掌之勢,恨不得立時去攻城陷地才好。回想

2004年大選時,在KERRY的競選總部都沒有見到過這麽多人和這樣高的士氣。當時的誌願者有相當一部分是來自外州,本州民主黨總部保持一種若即若離的姿態,實在令人不解。

這正是奧巴馬擊敗民主黨的其它候選人所采取的前所未有的競選策略,奧巴馬的做法是從一開始就把注意力放在基層社區,以招募誌願者開始,由這些人去在社區中擴大影響,爭取選民。雖然在開始時,人力與時間的投入要超過以往集會宣講的競選方式,但一旦種子撒在社區裏後,很快就生根發芽,雖然候選人講完話離開了,但其在當地的影響並沒有隨之飄散,而是在繼續擴展。由於有誌願者的持續努力,不但捐款人的數目不斷增加,而且他們捐款的次數也隨需要在增加。有近百萬人在奧巴馬的網站上注冊捐款,他通過此種方式收到一億元以上的捐款,超過全部捐款的一半。

雖然離十一月的全國大選尚有三個多月,奧巴馬在本州的競選總部已為調動其他州的誌願者來增援本州做物質準備,號召本地的誌願者提供居住,餐飲,交通的條件。今年春天,奧巴馬就是以這樣的策略出人意料地贏得象南卡這樣的州,幾條戰線同時作戰,常是一戰尚未報捷,軍師們已在策劃下一戰役,人馬未到糧草先行。待對手醒悟,已地盤盡失。與此相比,本地共和黨到目前為止尚未有競選總部成立,更未見招兵賣馬的舉動。當年,布什的連任很大程度上靠了教會的組織力量,現在,好像教會還在舉棋不定。

接下來,基層組織立刻投入行動。周日,舉行小組會為奧巴馬的競選綱領出謀劃策,添磚加瓦。以往都是政治家告訴選民該做什麽,這次,奧巴馬競選總部強調自下而上地獻計獻策,使得選民感覺介入決策過程。

類似的組織也在其他城市展開活動。

本周六,在市裏一社區的街道

FESTIVAL活動中,設點進行選民登記,募捐。與過往行人的交談很受鼓舞,幾乎人人都認識到,此次大選於國於民,於世界的至關重要性,為奧巴馬在柏林的演講得到20多萬德國人的歡呼感到歡欣鼓舞。僅2個小時的時間,我們差不多每個人都登記到至少3個新的選民。

一位蘇格蘭風笛的演奏者也來表示支持。

奧巴馬在柏林的講演。


Original Video - More videos at TinyPic

8月4日是奧巴馬的47歲生日,各地的支持者們在籌備生日聚會,一方麵為競選籌款,以47的數字作為捐款的數目($4.7,$47,$470),同時為社區援救無家可歸人的團體籌集食物與款項。這位蘇格蘭風笛的演奏者欣然許諾會再次到場助興。
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評論
Stillh2orundeep 回複 悄悄話 回複sylvie0925的評論:

從group leader 的email可以看到,Obama 在得到廣泛的支持。

"WIth the teamwork we had today I am more confident than ever that Barack Obama can win this state. We registered 3 first-time voters and changed addresses for 14 more,several from out-of-state,for a total of 17 voter registrations.We signed up 29 new volunteers for the campaign,an additional 3 persons are baking cakes for Barack's birthday celebration on August 4th. (5:30-7:30 Selby Rd. Park shelter house), and an additional 2 persons signed up to provide food and housing for staff for a total of 34 new volunteers.We distributed about 140 bumper stickers and over 100 buttons and made many,many contacts with other volunteers and community liaisons. Bravo Team Obama!"
sylvie0925 回複 悄悄話 支持 Obama
看風景 回複 悄悄話 奧巴馬在電視采訪時, 有時否認在教堂裏聽過萊特的"憎恨"講道, 有時又承認確實聽過萊特的"憎恨"講道, 他想隱藏什麽?

Yes Or No? Obama stumbles:
http://www.youtube.com/v/JU2Yv-rnJEo&hl=en&fs=1

早在2007年全國公共電視台PBS 報道, 萊特和奧巴馬的競選人員在競選初期多次提醒奧巴馬, 要他與萊特保持距離. 這說明他們都很清楚萊特的"憎恨"講道與"仇恨"觀點, 所以才要奧巴馬遠離萊特.

萊特: 憎恨美國視頻片段

Jeremiah Wright - Hillary Clinton ain't never been called a Nigger!
http://www.youtube.com/v/ZHATK4OjnyI&hl=en&fs=1

Reverend Jeremiah Wright "God Damn America" (2001)
http://www.youtube.com/v/nH5ixmT83JE&hl=en&fs=1

Reverend Jeremiah Wright Blames the U.S. for 9/11 on 9/16/2001
http://www.youtube.com/v/l9HUdF9OZa8&hl=en&fs=1

奧巴馬三月在費城向全國說, 他把萊特當做20年的精神導師, 看成叔叔, 是他人生和家庭的一部分, 為他結婚時證婚, 為他的兩個愛女洗禮. 他不能割裂與萊特的關係.

盡管萊特"詛咒"美國, 用種族主義的語言謾罵希拉裏, 經常發表黑人至上言論.

奧巴馬的最近一本書就是用萊特講道時的題目作為書名. 他在2004年贏得參議員選舉後發表講話時, 第一個感謝的就是萊特, 然後才是他的家人. 可想而知, 萊特在奧巴馬心裏的地位, 和奧巴馬對萊特的認同. 這次總統大選, 奧巴馬還委任萊特當自己的領導委員會成員.

但是, 幾個星期以後, 當萊特上電視專題采訪以後, 奧巴馬毅然決然的"大義滅親", 向全世界人民宣告, 他與萊特絕交, 再無任何關係了. 為什麽? 因為萊特在電視采訪中說, 奧巴馬是個政客, 所以奧巴馬與萊特, 以及萊特的觀點保持距離是作為政客為了選舉. 這是奧巴馬最不願聽的, 因為他一直宣傳自己不是政客,他要改變華盛頓的政治麵貌. 萊特揭了他的"老底"!!!
看風景 回複 悄悄話
奧巴馬在電視采訪時, 有時否認在教堂裏聽過萊特的"憎恨"講道, 有時又承認確實聽過萊特的"憎恨"講道, 他想隱藏什麽?Yes Or No? Obama stumbles早在2007年全國公共電視台PBS 報道, 萊特和奧巴馬的競選人員在競選初期多次提醒奧巴馬, 要他與萊特保持距離. 這說明他們都很清楚萊特的"憎恨"講道與"仇恨"觀點, 所以才要奧巴馬遠離萊特.奧巴馬在2004年剛當選參議員後的記者采訪, 他說絕不會考慮2008年選總統,因為自己還缺少經驗。當時他還說,別人可能不管是否有經驗,隻要有機會就去選,他自己不是那種人。話音剛落,他就變掛了,真是宣揚"改變"的大師!Barack Obama Makes Shocking confession!!
templa 回複 悄悄話 yinyangguaiqi,

你說的那不叫change,而是革命或另起爐灶。任何change都是在充分了解現有弊端的基礎之上,否則你連change什麽都不會知道。



noso 回複 悄悄話 ZT

With President Bush suffering low approval ratings, the economy moving into a recession as gas prices surge above $4 a gallon, and growing resentment about the unending war in Iraq, Obama should be pulling away in the polls.

But he isn’t.

The Obama campaign has been quick to be out front on the bad news, claiming -- at the end of the trip -- it never expected a poll bounce from Obama’s trip anyway.

Obama campaign manager David Plouffe told Politico’s Mike Allen: “We wouldn’t expect any sort of -- I guess the term people use is ‘bounce.’”

In fact, during Obama’s global meet-and-greet tour, McCain’s poll numbers have risen in key battleground states like Ohio.

As crowds cheered Obama globally, Americans here on the homefront were left wondering if the Illinois senator wants to be their president -- or the president of some other country. [And whether the major U.S. media would at least offer the pretense of objectivity. An MSNBC poll from last week found that 47 percent of the public thought the coverage of Obama’s trip was “excessive.”]

After Obama’s speech to an estimated 200,000 Germans in Berlin, a columnist for Britain’s Guardian newspaper began his review this way: “Barack Obama has found his people. But, unfortunately for his election prospects, they're German, not American.”

Obama's speech to the Germans left much to be desired, from an American’s perspective.

For starters, the crowd’s size was beefed up by the fact that the event was billed as a free rock concert for German citizens, with popular musical performers helping to draw the big crowd. Scant U.S. media even noted the warm-up rock draws of reggae artist Patrice and rock band Reamonn.

Then there was the simple stage, with the podium surrounded by three potted plants. Missing was the American flag -- nowhere to be seen. Perhaps Obama’s staff might consider the U.S. flag offensive.

And then there was his speech, in which he proudly proclaimed he was in Germany as a “a fellow citizen of the world.”

And there was the spectacle of the presidential wannabe going to a foreign land to apologize about the United States.

Obama told his German audience he was sorry about his country because “I know my country has not perfected itself.” [This comment was made in the former seat of Nazi power. A letter to editor published in Obama’s hometown Chicago Tribune noted the irony: “While America may not be perfect, there is no reason to apologize to the Germans, architects of the Holocaust.”]

As for America’s role in saving Germany from the onslaught of Stalinist communism and the subsequent Cold War, there was nothing.

There was a rhetorical flourish about the Berlin Wall coming down, but nothing about the great American sacrifice, not to mention how our military might made President Reagan’s call -- “Tear down this wall, Mr. Gorbachev” -- a reality.

There was a fleeting mention of the famous Berlin airlift of 1948 that President Truman ordered to thwart the Soviet blockade that sought to starve West Berlin.

As Boston Globe columnist Jeff Jacoby wrote, “Obama seemed to go out of his way not to say plainly that what saved Berlin in that dark time was America's military might.

“Save for a solitary reference to ‘the first American plane,’ he never described one of the greatest American operations of the postwar period as an American operation at all. He spoke only of ‘the airlift,’ ‘the planes,’ ‘those pilots.’ Perhaps their American identity wasn't something he cared to stress amid all his ‘people of the world’ salutations and talk of ‘global citizenship.’”

The Hollywood-staged Obama event for a man who has yet to ascend to the presidency didn’t sit well with all the Germans. Germany’s Stern magazine carried the headline "Barack Kant Saves the World."

One of their columnists, Florian Güssgen, wrote: "The man is perfect, impeccable, slick. Almost too slick … Obama's speech was often vague, sometimes banal and more reminiscent of John Lennon's feel good song 'Imagine' than of a foreign policy agenda."

Slickness without substance seemed to be the enduring theme of his trip. Among the little hiccups covered up by the major media, there were several gaffes on the global coronation trip.

Perhaps the most notable -- and reprehensible -- was Obama’s decision to cancel a visit to wounded American soldiers at Landstuhl Regional Medical Center in southern Germany.

Apparently, the Pentagon informed Obama that since his visit was a political one, the hospital visit would be only open to him and his official Senate staff. This excluded the press and campaign officials.

The Pentagon did offer to allow Obama’s campaign plane to land at the nearby U.S. air base at Ramstein. The media also was to be accommodated there.

Without the photo opportunity and his press entourage, Obama declined to meet the wounded soldiers. At first, Obama’s campaign claimed to the press he decided to cancel the trip to visit the troops because it was "a trip funded by the campaign," and therefore somehow inappropriate. [What is inappropriate about a presidential candidate visiting wounded troops?]

But the Obama story belies the fact it was only after the Pentagon closed the event to his traveling press, that Obama’s campaign nixed the event.

Rightfully, McCain noted that it is never inappropriate for a candidate or official to visit U.S. troops.

"If I had been told by the Pentagon that I couldn't visit those troops, and I was there and wanted to be there, I guarantee you, there would have been a seismic event," McCain said.

McCain continued the attack on ABC News Sunday show “This Week”: “Those troops would have loved to see him, and I know of no Pentagon regulation that would’ve prevented him from going there” without the news media.

The McCain campaign has been quick to pounce on Obama’s obvious slight to the troops and double-talk, airing a new commercial this weekend.

“And now, he made time to go to the gym, but canceled a visit with wounded troops,” the ad says. “Seems the Pentagon wouldn’t allow him to bring cameras. John McCain is always there for our troops.”

McCain added that Obama “certainly found time to do other things."

One of those other things Obama did was visit Paris and hold a joint press conference with French President Nicolas Sarkozy, typical of an American president visiting the French capital.

Interestingly, The New York Times quoted Elysee officials that “Obama aides insisted that an American flag not be displayed alongside the French flag because Mr. Obama is only a visiting senator and not the president.”

There is no protocol preventing an American official from having the flag displayed when abroad.

America snubbed once again by a lame excuse.
看風景 回複 悄悄話
奧巴馬同父異母的弟弟 Bernald (穆斯林教徒)在英國接受采訪,Bernald 說: 奧將是一個世界總統...

奧父在肯尼亞娶妻生子,來美留學時又與奧母結婚. 奧母不知道他已有太太.

不過穆斯林允許娶多個太太...

http://blogs.wsj.com/washwire/2008/07/26/british-tabloid-interviews-obamas-brother/

http://newstrackindia.com/newsdetails/8541

看風景 回複 悄悄話 回複yinyangguaiqi的評論:

是需要變化,但是問題在於怎樣變化,什麽變化.

奧巴馬一無經驗,二無政績,隻是空談變化.誰也不確切知道他要如何變化,因為他自己的政策也經常變化!
yinyangguaiqi 回複 悄悄話 回複niname的評論:
If you don't see the need to change, you are a fool. This country is screwed up. It will go down the drain if we don't change. Obama's inexperience is a strong point for change since the longer the politician in the white house, the more difficult for them to change. John Maccain is the best example of an old fart politician.
niname 回複 悄悄話 回複laojie的評論:
You know what about Obama?
niname 回複 悄悄話 those who support O 對OBAMA了解多少? O is just a new no much records senator who is talking CHANGE, CHANGE,and CHANGE only. Change US to be a third world?
Stillh2orundeep 回複 悄悄話 回複7889的評論:
融入主流,所言極是。常聽到的是抱怨,埋怨。真正參與進去,一片新“天地”,備受鼓舞。尤其這次選舉,關係美國國家和人民以後數年,數十年的興旺或落後,關係到世界的和平,關係到每個人的切身利益。與其憤憤不平,不如努力改變。將會繼續關注,此次的成功希望遠遠大於2004 年。
Stillh2orundeep 回複 悄悄話 回複Qiqimi的評論:
Like the way you put it.
也就是林韻指出的“領袖魅力”。聽OBAMA的講演,使人感到一種久違了的動力和希望,改變美國的PATH及其對世界的影響。
Lyon 回複 悄悄話 在一個言論自由的國度,人人都可以發表自己的意見或是主張,請樓主勿用荒唐評論一類的文字,來對待不的意見與見解,人家的發言是荒唐,那麽你的發言是什麽?是否可以類比?
7889 回複 悄悄話 不是希望融入主流嗎?那就積極投票選舉,最好誌願服務,動員大家參與。去了解美國,影響美國的方向,大家的未來。機不可失,失會晚來!This is also your time, this is also your moment! 不是嗎?
people2 回複 悄悄話 奧巴馬上台世界和平有望.中美和平相處有望.
longtermInvestor 回複 悄悄話 回複荒唐的評論:

Oh, I just realized that it does not matter if u know or not, nobody cares.
longtermInvestor 回複 悄悄話 回複荒唐的評論:

How much do u know about Jiang, Hu, and others?
longtermInvestor 回複 悄悄話 回複lyon的評論:

So, lyon, you think u are superior? than who?
Qiqimi 回複 悄悄話 He reminds the world the American dreams, which most people almost forgot after 8 years of Bush. American dreams don't have to be practical, but the dreams provide visions, inspiration and motivation to reach the goals step by step. We seek his kind of qualities as leaders. Remember, leaders don't have to be the doers, but he would inspire billions of doers...
lyon 回複 悄悄話 充其量是個中國式的超女-李宇春或美國IDLE式的人物!從他的成長曆史、家庭和教會等可以看出他是一個什麽樣的人?可問題是二十一世紀已經進入了“明星”當政的年代,如法國的現任總統,台灣的馬英九等無不是如此?可能誰也沒有辦法扭轉這樣一種態勢,畢竟民主製度是一人一票,特別是無頭腦的年輕人和無知的黑人選民,足以讓擔心他進入白宮的人出身冷汗!
林韻 回複 悄悄話 支持他,充滿了領袖魅力和個人魅力
荒唐 回複 悄悄話 荒唐的很。請永遠記住國際歌:

從來就沒有救世主,也沒有神仙皇帝。。。

再請記住老江的話:

太簡單、太幼稚。。。

你們對OBAMA了解多少,人雲亦雲地瞎起哄
StillH2ORunDeep 回複 悄悄話 回複brazi的評論:
Cannot agree more.

這證實了一個多月前在house meeting中聽到那位剛從德國回來的退休教師所言。老先生非常興奮地告訴大家,他最近在歐洲旅行時,與人談到奧巴馬獲得民主黨提名一事,大家都對他表示很友好,這是多年來做為在歐洲的美國人所沒有見到的。尤其德國人,對奧巴馬很佩服,也寄予很高的希望,甚至稱他為,KENNEDY ’S SON,
我想是說肯尼迪總統的後繼者的意思吧。
(奧巴馬通往白宮的成功之路(1) 'Unite for Change' house meeting,三字方針 2008-06-29 )

奧巴馬在柏林的講演完全就是總統一類人物的講話。“嗟乎,燕雀安知鴻鵠之誌哉?"
Thanks.
白豆豆 回複 悄悄話 倆都不是好東西,要有別的選項就好了
brazi 回複 悄悄話 OBAMA's speech in front of Berlin Victory Column was very exciting and marvellous. It was like a speech to the world what USA is going to achieve together with the world citzens, this is a very great symbol that USA is going to do/share duty/happiness and things with the world. Together, can USA/the world conquer those terror activities and bringthe peace to the world.
noso 回複 悄悄話 奧巴馬上台全球將有以下十大變化

1。地球變冷!

2。中東和平!

3。美國伊朗北韓同誌加兄弟!

4。拉登投降,恐怖分子永遠放下武器!

5。艾滋病自動消失!

6。所有癌症疑難症不治之症不治而愈!

7。股票隻升不降,買什麽都發!

8。全民有保險,人人有佳居!

9。油價狂跌, 美元堅挺!

10。世界大同,和平統一!
laojie 回複 悄悄話 Go 奧巴馬!
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