Following its recent success in enticing major global sporting events to the kingdom through its financial muscle, Saudi Arabia is plotting a major push into tennis by bringing the Women's Tennis Association (WTA) tour event to the country. If green-lighted, Riyadh will be granted rights to host the global elite women's professional tennis circuit and further boost the country's reputation through a practice known as "sportswashing."
https://www.middleeastmonitor.com/20220620-tennis-saudis-next-coup-in-its-sportswashing-campaign/