一千零一個品牌故事
追根溯源，傳承創業精神
Writen by Zhou Junjun
Edictor by Xiang Hongjin
媽仔穀連鎖彭雲輝：孩子的人生，“一步”都不能隨意，該有“計劃”！
媽仔穀為你製定“0-6歲母嬰成長使用說明書”
Ma Zigu Chain Peng Yunhui: The child's life, "one step" can not be arbitrary, there should be "plan"!
Ma Zigu formulates "Operating Instructions for Maternal and Child Growth of 0-6 Years" for you
如果你走入媽仔穀總部，你會看上牆上一幕幕彭爸爸的黑白照片。一個眼睛不大卻自帶喜感的男人用溫柔充滿著愛的眼神對嬰兒每一個細節嗬護的照片，有的是他在喂嬰兒喝奶，有的是他為嬰兒在按摩，有的是為嬰兒在換尿片，有的是在跟嬰兒說話，有的是哄嬰兒睡覺，有的是給嬰兒洗澡……
每一幕，都讓人感受到濃濃的父愛，深深的感動，深深的震撼。
If you walk into the Mazai Valley headquarters, you will see a black and white photo of Peng ’s father on the wall. A man with small eyes but with a sense of joy takes care of every detail of the baby with tender and full of love. Some of them are feeding the baby and drinking milk, some are massages for the baby, and some are changing diapers for the baby. Some are talking to the baby, some are coaxing the baby to sleep, and some are bathing the baby ...
Every scene makes people feel the deep paternal love, deeply moved and deeply shocked.
人生路不可隨意，每一步都得用心地走，每種遇見都會在人生當中留下印記，無論遇見人，遇見事，遇見物件；據世界兒童心理學，行為學專家數據，一個人初生到這個世界時0-6歲，是感知能力最強的時候，他的一切“遇見”都會被他深刻的感知，然後雕刻在他潛意識深處，伴隨他一生，影響他一生的每一次“抉擇”。所以每個父母希望能用更正確的方法論，更專業的方法，更專業的“情緒”，去為孩子做更多“對”的事情，希望能讓孩子“遇見”更多的美好。可是初為父母，幾乎都是處於混沌狀態。
那時的彭雲輝和妻子自然也處於混沌之列。
The path of life is not random, every step has to be taken carefully, every encounter will leave a mark in life, no matter whether it meets people, encounters, or objects; according to the world ’s child psychology, behavioral expert data, a person is born to this At the age of 0-6 years in the world, when he has the strongest sense of perception, all of his "meetings" will be deeply felt by him, and then carved in the depths of his subconscious, with him throughout his life, affecting every "decision" in his life. Therefore, each parent hopes to use more correct methodology, more professional methods, and more professional "emotions" to do more "right" things for their children, hoping to make their children "meet" more beautiful. But as a parent, almost all are in a state of chaos.
At that time, Peng Yunhui and his wife were naturally in chaos.
十四年前，還是獨生子女的時代，孩子的降生就是每個家庭最重要的事情和全部關注的中心。那年，彭雲輝初為人父，那是種非常奇妙的體驗。充滿驚喜，感歎生命的神奇和偉大，同時，又誠惶誠恐，不知道該如何正確地去麵對新生命的成長，總擔心一個細節沒做好給孩子帶來創傷，造成悔恨。
Fourteen years ago, the age of only children, the birth of a child was the most important thing and the focus of all family attention. That year, Peng Yunhui became a father, which was a very wonderful experience. Full of surprises, lamenting the magic and greatness of life, at the same time, sincere and terrified, I do not know how to properly face the growth of a new life, always worried that a failure to do a good job will cause trauma to the child and cause regret.
女人剛生完孩子，作息時間完全被打亂，又對孩子的過分緊張，對環境的過於敏感，很容易產生一定的憂鬱情緒，而哺乳期階段情緒的憂鬱或者波動卻直接影響到母乳的質量和產量。而彭雲輝妻子就屬於這種類型，孩子不足兩個月母乳已經不足以供應孩子的需求。吃什麽奶粉，吃什麽輔食就成了一家老小討論研究的重要話題。彭雲輝開始專心研習專業書籍，在網上收集經驗，唯恐選擇錯誤讓新生孩子受到一點傷害。
那一段日子，彭雲輝夫婦感覺每天過的慌慌張張，像在打亂仗。
When a woman has just given birth to a child, her schedule is completely disrupted, she is too nervous about the child, and is too sensitive to the environment, it is easy to produce a certain degree of depression, and the depression or fluctuation of emotions during the lactation period directly affects the quality of breast milk And yield. Peng Yunhui's wife is of this type. Breast milk for children with less than two months is not enough to meet the child's needs. What kind of milk powder to eat and what kind of complementary food to eat have become an important topic for a family to discuss and study. Peng Yunhui began to concentrate on studying professional books, collecting experience on the Internet, lest the wrong choice might hurt the newborn child.
During those days, the Peng Yunhui couple felt panicking every day, like fighting a war.
麵對孩子每一天的成長，父母不僅需要謹言慎行給他們最好的成長環境，同時還需要戰戰兢兢如履薄冰的挑選他的食物和用品。從吃，怎麽吃，何時吃，吃什麽。到用什麽，如何用，用那種。好不容易能夠把吃的用的折騰好，孩子臉上冒痘痘，生病發燒……全家又成了熱鍋上的螞蟻，家中又開始演繹著兵荒馬亂人心惶惶的大劇，去醫院打針吃藥又擔心孩子攝入抗生素，不去醫院，似乎網上的經驗之談許多也沒有成效……
Faced with the child's growth every day, parents not only need to be cautious about giving them the best environment for growth, but also need to choose his food and supplies with diligence. From eating, how to eat, when to eat, what to eat. What to use, how to use, use that kind. Finally, I was able to toss up the food. The child had acne on his face and became ill with fever ... The whole family became an ant on the hot pot again. The family began to perform the big drama of the panic, and went to the hospital for injections and medicine. Worried about the child taking antibiotics and not going to the hospital, it seems that many of the online experiences are not effective ...
彭雲輝對自己的理解，認為自己最大的優點就是相信任何事隻要通過用心的學習以及實踐，多參考優秀的經驗一定可以找到更正確的方法，以更正確的方法，製定更正確的計劃去做好。
他開始滿世界去求教母嬰專家，閱讀大量書籍，經常去向有優秀經驗的人學習，功夫不負有心人。孩子未滿周歲，他已經從一個‘無知’的混沌爸爸，成長為朋友圈中傳說的‘母嬰專家彭爸爸’。從孩子什麽階段選擇什麽奶粉，配以什麽輔食，到如何安撫孩子入睡，到小兒推拿，到孩子簡單的小毛病，過敏，頭疼腦熱，鬧肚子，他都可以處理的遊刃有餘。朋友經常笑他說他是可以“製定嬰幼兒成長全計劃”的“彭博士，彭爸爸。”然而，朋友們自己成為父母時，又經常上門找“彭博士”討教求助。後來發展成經常一群朋友抱著孩子圍坐在“彭博士”家開“座談會”，後來朋友的朋友也慢慢加入了這個“行列”。當孩子有個頭疼腦熱，吃喝拉撒異常，大家都已經默認先跑“彭博士”家。由於彭雲輝原本就是佛係性格，溫和而樂於助人，後來朋友圈都昵稱他為“彭爸爸。”
Peng Yunhui's understanding of himself believes that his biggest advantage is to believe that as long as he carefully learns and practices, and refers to excellent experience, he can find a more correct method, make a more correct plan, and make a more correct plan to do well. .
He began to consult mothers and infants experts all over the world, read a lot of books, and often went to learn from people with excellent experience. The child is under the age of one, he has grown from a chaotic dad of ignorance to the legendary mother and infant expert Peng Peng in the circle of friends. From what stage the child chooses what milk powder, with what complementary food, how to comfort the child to sleep, to the child massage, to the child's simple problems, allergies, headaches, brain fever, stomach troubles, he can handle it. Friends often laughed at him and said that he was "Dr. Peng, Peng Peng." Later, it developed into a group of friends holding their children and sitting around the house of "Dr. Peng" to hold "symposiums". Later, friends of friends gradually joined this "rank". When the child has a headache and brain fever, eating and drinking Lhasa is abnormal, everyone has already defaulted to run "Dr. Peng" home first. Since Peng Yunhui was originally a Buddhist character, he was gentle and helpful. Later, his circle of friends nicknamed him "Papa Peng."
那一年，彭雲輝如平時一樣一邊吃著早餐一邊讀著報紙，一個醒目的標題吸引了他——產婦患抑鬱抱著兩個孩子跳樓。看完以後，他深深驚憾，久久不能平靜，連續兩天吃任何食物都味同嚼蠟，無法下咽。
第二天，彭雲輝和妻子商量，決定放棄奮鬥十幾年年營收超千萬的貿易公司，開一家母嬰店，他將從源頭開始精選最好的吃用物品，同時，用他所學集合一些專家為初生父母們製定更專業的母嬰全係統計劃，以及母嬰日常問題提供解決方案，他覺得這真是太重要了，他跟妻子講起了昨天報紙上那駭人聽聞的那則新聞，妻子聽後唏噓不已回想起自己曾經也患過輕微的產後抑鬱，非常支持丈夫的選擇，認為這確實是很有意義，能夠幫助他人的事。
That year, Peng Yunhui was eating breakfast and reading the newspaper as usual. A striking headline attracted him-the mother suffered depression and jumped from the building with her two children. After reading it, he was deeply amazed that he couldn't calm down for a long time, and he could chew wax without eating any food for two days.
The next day, Peng Yunhui discussed with his wife and decided to abandon a trading company struggling to earn more than 10 million years of revenue and open a maternal and infant store. He will select the best food items from the source, and at the same time, use his Learn to gather some experts to develop more professional maternal and child system-wide plans for newborn parents, as well as provide solutions to daily problems of maternal and infant. He thinks this is really important. He told his wife about the shocking news in the newspaper yesterday After hearing this, his wife sighed and remembered that she had also suffered from minor postpartum depression. She very much supported her husband's choice and thought it was really meaningful to help others.
2005年彭雲輝創立“媽仔穀”，字麵意思是媽媽孩子在一個歡樂安全的世界裏。“馬仔穀”真正的寓意是，每一位馬仔穀的服務顧問都能秉承大愛，幼吾幼以及人之幼，把天底下每個孩子都視如己出去愛和嗬護，為寶爸寶媽提供科學育兒係統解決方案並幫助每個家庭把母嬰養成計劃落實到每一天的生活中去，讓每個父母都能成為“母嬰專家。”
In 2005, Peng Yunhui founded "Ma Zigu", which literally means mother and child in a happy and safe world. The true meaning of "Ma Zigu" is that every Mazigu service consultant can uphold great love, young children and young people, and treat every child under the world as their own love and care. Dabaobaoma provides scientific childcare system solutions and helps each family implement the maternity and child rearing plan into each day of life, so that each parent can become a "maternal and infant expert."
而今媽仔穀已經成為母嬰衣，食，住，行，用，教，樂，按摩，谘詢，心理輔導等全方位一站式服務的互動機構，成為中國專業製定母嬰計劃的領先品牌。連鎖店超過數百家，專業母嬰顧問超過2000人，影響億萬家庭，成為億萬家庭信賴的知名品牌。
彭雲輝說：“我一直非常非常愛孩子，我非常愛孩子的笑，那是世界上最純淨的笑容，我們該感恩與孩子的“相遇”，我們該珍惜善待與孩子相處的每個時刻，我們得設法盡可能讓他感知到這個世界很多很多的美好，遇見這個世界很多很多的愛，這就是媽仔穀存在的意義。”
孩子誕生，我們不再恐慌，混沌，我們一起牽手去媽仔穀吧！
Now Mazigu has become a comprehensive one-stop interactive agency for mother and baby clothing, food, housing, travel, use, teaching, fun, massage, consultation, psychological counseling, etc., and has become a leading brand in China for professionally formulating maternal and child plans. There are more than hundreds of chain stores and more than 2,000 professional maternal and child consultants, affecting hundreds of millions of families and becoming a well-known brand trusted by hundreds of millions of families.
Peng Yunhui said: "I have always loved children very much. I love children's smiles very much. That is the purest smile in the world. We should be grateful for our" meeting "with children. You have to try to make him feel as much as possible in this world, and meet many and many loves in this world. This is the meaning of Ma Zigu's existence. "
The birth of a child, we
1001 brand story | 媽仔穀連鎖
Writen by Zhou Junjun
Edictor by Xiang Hongjin
媽仔穀連鎖彭雲輝：孩子的人生，“一步”都不能隨意，該有“計劃”！
媽仔穀為你製定“0-6歲母嬰成長使用說明書”
Ma Zigu Chain Peng Yunhui: The child's life, "one step" can not be arbitrary, there should be "plan"!
Ma Zigu formulates "Operating Instructions for Maternal and Child Growth of 0-6 Years" for you
如果你走入媽仔穀總部，你會看上牆上一幕幕彭爸爸的黑白照片。一個眼睛不大卻自帶喜感的男人用溫柔充滿著愛的眼神對嬰兒每一個細節嗬護的照片，有的是他在喂嬰兒喝奶，有的是他為嬰兒在按摩，有的是為嬰兒在換尿片，有的是在跟嬰兒說話，有的是哄嬰兒睡覺，有的是給嬰兒洗澡……
每一幕，都讓人感受到濃濃的父愛，深深的感動，深深的震撼。
If you walk into the Mazai Valley headquarters, you will see a black and white photo of Peng ’s father on the wall. A man with small eyes but with a sense of joy takes care of every detail of the baby with tender and full of love. Some of them are feeding the baby and drinking milk, some are massages for the baby, and some are changing diapers for the baby. Some are talking to the baby, some are coaxing the baby to sleep, and some are bathing the baby ...
Every scene makes people feel the deep paternal love, deeply moved and deeply shocked.
人生路不可隨意，每一步都得用心地走，每種遇見都會在人生當中留下印記，無論遇見人，遇見事，遇見物件；據世界兒童心理學，行為學專家數據，一個人初生到這個世界時0-6歲，是感知能力最強的時候，他的一切“遇見”都會被他深刻的感知，然後雕刻在他潛意識深處，伴隨他一生，影響他一生的每一次“抉擇”。所以每個父母希望能用更正確的方法論，更專業的方法，更專業的“情緒”，去為孩子做更多“對”的事情，希望能讓孩子“遇見”更多的美好。可是初為父母，幾乎都是處於混沌狀態。
那時的彭雲輝和妻子自然也處於混沌之列。
The path of life is not random, every step has to be taken carefully, every encounter will leave a mark in life, no matter whether it meets people, encounters, or objects; according to the world ’s child psychology, behavioral expert data, a person is born to this At the age of 0-6 years in the world, when he has the strongest sense of perception, all of his "meetings" will be deeply felt by him, and then carved in the depths of his subconscious, with him throughout his life, affecting every "decision" in his life. Therefore, each parent hopes to use more correct methodology, more professional methods, and more professional "emotions" to do more "right" things for their children, hoping to make their children "meet" more beautiful. But as a parent, almost all are in a state of chaos.
At that time, Peng Yunhui and his wife were naturally in chaos.
十四年前，還是獨生子女的時代，孩子的降生就是每個家庭最重要的事情和全部關注的中心。那年，彭雲輝初為人父，那是種非常奇妙的體驗。充滿驚喜，感歎生命的神奇和偉大，同時，又誠惶誠恐，不知道該如何正確地去麵對新生命的成長，總擔心一個細節沒做好給孩子帶來創傷，造成悔恨。
Fourteen years ago, the age of only children, the birth of a child was the most important thing and the focus of all family attention. That year, Peng Yunhui became a father, which was a very wonderful experience. Full of surprises, lamenting the magic and greatness of life, at the same time, sincere and terrified, I do not know how to properly face the growth of a new life, always worried that a failure to do a good job will cause trauma to the child and cause regret.
女人剛生完孩子，作息時間完全被打亂，又對孩子的過分緊張，對環境的過於敏感，很容易產生一定的憂鬱情緒，而哺乳期階段情緒的憂鬱或者波動卻直接影響到母乳的質量和產量。而彭雲輝妻子就屬於這種類型，孩子不足兩個月母乳已經不足以供應孩子的需求。吃什麽奶粉，吃什麽輔食就成了一家老小討論研究的重要話題。彭雲輝開始專心研習專業書籍，在網上收集經驗，唯恐選擇錯誤讓新生孩子受到一點傷害。
那一段日子，彭雲輝夫婦感覺每天過的慌慌張張，像在打亂仗。
When a woman has just given birth to a child, her schedule is completely disrupted, she is too nervous about the child, and is too sensitive to the environment, it is easy to produce a certain degree of depression, and the depression or fluctuation of emotions during the lactation period directly affects the quality of breast milk And yield. Peng Yunhui's wife is of this type. Breast milk for children with less than two months is not enough to meet the child's needs. What kind of milk powder to eat and what kind of complementary food to eat have become an important topic for a family to discuss and study. Peng Yunhui began to concentrate on studying professional books, collecting experience on the Internet, lest the wrong choice might hurt the newborn child.
During those days, the Peng Yunhui couple felt panicking every day, like fighting a war.
麵對孩子每一天的成長，父母不僅需要謹言慎行給他們最好的成長環境，同時還需要戰戰兢兢如履薄冰的挑選他的食物和用品。從吃，怎麽吃，何時吃，吃什麽。到用什麽，如何用，用那種。好不容易能夠把吃的用的折騰好，孩子臉上冒痘痘，生病發燒……全家又成了熱鍋上的螞蟻，家中又開始演繹著兵荒馬亂人心惶惶的大劇，去醫院打針吃藥又擔心孩子攝入抗生素，不去醫院，似乎網上的經驗之談許多也沒有成效……
Faced with the child's growth every day, parents not only need to be cautious about giving them the best environment for growth, but also need to choose his food and supplies with diligence. From eating, how to eat, when to eat, what to eat. What to use, how to use, use that kind. Finally, I was able to toss up the food. The child had acne on his face and became ill with fever ... The whole family became an ant on the hot pot again. The family began to perform the big drama of the panic, and went to the hospital for injections and medicine. Worried about the child taking antibiotics and not going to the hospital, it seems that many of the online experiences are not effective ...
彭雲輝對自己的理解，認為自己最大的優點就是相信任何事隻要通過用心的學習以及實踐，多參考優秀的經驗一定可以找到更正確的方法，以更正確的方法，製定更正確的計劃去做好。
他開始滿世界去求教母嬰專家，閱讀大量書籍，經常去向有優秀經驗的人學習，功夫不負有心人。孩子未滿周歲，他已經從一個‘無知’的混沌爸爸，成長為朋友圈中傳說的‘母嬰專家彭爸爸’。從孩子什麽階段選擇什麽奶粉，配以什麽輔食，到如何安撫孩子入睡，到小兒推拿，到孩子簡單的小毛病，過敏，頭疼腦熱，鬧肚子，他都可以處理的遊刃有餘。朋友經常笑他說他是可以“製定嬰幼兒成長全計劃”的“彭博士，彭爸爸。”然而，朋友們自己成為父母時，又經常上門找“彭博士”討教求助。後來發展成經常一群朋友抱著孩子圍坐在“彭博士”家開“座談會”，後來朋友的朋友也慢慢加入了這個“行列”。當孩子有個頭疼腦熱，吃喝拉撒異常，大家都已經默認先跑“彭博士”家。由於彭雲輝原本就是佛係性格，溫和而樂於助人，後來朋友圈都昵稱他為“彭爸爸。”
Peng Yunhui's understanding of himself believes that his biggest advantage is to believe that as long as he carefully learns and practices, and refers to excellent experience, he can find a more correct method, make a more correct plan, and make a more correct plan to do well. .
He began to consult mothers and infants experts all over the world, read a lot of books, and often went to learn from people with excellent experience. The child is under the age of one, he has grown from a chaotic dad of ignorance to the legendary mother and infant expert Peng Peng in the circle of friends. From what stage the child chooses what milk powder, with what complementary food, how to comfort the child to sleep, to the child massage, to the child's simple problems, allergies, headaches, brain fever, stomach troubles, he can handle it. Friends often laughed at him and said that he was "Dr. Peng, Peng Peng." Later, it developed into a group of friends holding their children and sitting around the house of "Dr. Peng" to hold "symposiums". Later, friends of friends gradually joined this "rank". When the child has a headache and brain fever, eating and drinking Lhasa is abnormal, everyone has already defaulted to run "Dr. Peng" home first. Since Peng Yunhui was originally a Buddhist character, he was gentle and helpful. Later, his circle of friends nicknamed him "Papa Peng."
那一年，彭雲輝如平時一樣一邊吃著早餐一邊讀著報紙，一個醒目的標題吸引了他——產婦患抑鬱抱著兩個孩子跳樓。看完以後，他深深驚憾，久久不能平靜，連續兩天吃任何食物都味同嚼蠟，無法下咽。
第二天，彭雲輝和妻子商量，決定放棄奮鬥十幾年年營收超千萬的貿易公司，開一家母嬰店，他將從源頭開始精選最好的吃用物品，同時，用他所學集合一些專家為初生父母們製定更專業的母嬰全係統計劃，以及母嬰日常問題提供解決方案，他覺得這真是太重要了，他跟妻子講起了昨天報紙上那駭人聽聞的那則新聞，妻子聽後唏噓不已回想起自己曾經也患過輕微的產後抑鬱，非常支持丈夫的選擇，認為這確實是很有意義，能夠幫助他人的事。
That year, Peng Yunhui was eating breakfast and reading the newspaper as usual. A striking headline attracted him-the mother suffered depression and jumped from the building with her two children. After reading it, he was deeply amazed that he couldn't calm down for a long time, and he could chew wax without eating any food for two days.
The next day, Peng Yunhui discussed with his wife and decided to abandon a trading company struggling to earn more than 10 million years of revenue and open a maternal and infant store. He will select the best food items from the source, and at the same time, use his Learn to gather some experts to develop more professional maternal and child system-wide plans for newborn parents, as well as provide solutions to daily problems of maternal and infant. He thinks this is really important. He told his wife about the shocking news in the newspaper yesterday After hearing this, his wife sighed and remembered that she had also suffered from minor postpartum depression. She very much supported her husband's choice and thought it was really meaningful to help others.
2005年彭雲輝創立“媽仔穀”，字麵意思是媽媽孩子在一個歡樂安全的世界裏。“馬仔穀”真正的寓意是，每一位馬仔穀的服務顧問都能秉承大愛，幼吾幼以及人之幼，把天底下每個孩子都視如己出去愛和嗬護，為寶爸寶媽提供科學育兒係統解決方案並幫助每個家庭把母嬰養成計劃落實到每一天的生活中去，讓每個父母都能成為“母嬰專家。”
In 2005, Peng Yunhui founded "Ma Zigu", which literally means mother and child in a happy and safe world. The true meaning of "Ma Zigu" is that every Mazigu service consultant can uphold great love, young children and young people, and treat every child under the world as their own love and care. Dabaobaoma provides scientific childcare system solutions and helps each family implement the maternity and child rearing plan into each day of life, so that each parent can become a "maternal and infant expert."
而今媽仔穀已經成為母嬰衣，食，住，行，用，教，樂，按摩，谘詢，心理輔導等全方位一站式服務的互動機構，成為中國專業製定母嬰計劃的領先品牌。連鎖店超過數百家，專業母嬰顧問超過2000人，影響億萬家庭，成為億萬家庭信賴的知名品牌。
彭雲輝說：“我一直非常非常愛孩子，我非常愛孩子的笑，那是世界上最純淨的笑容，我們該感恩與孩子的“相遇”，我們該珍惜善待與孩子相處的每個時刻，我們得設法盡可能讓他感知到這個世界很多很多的美好，遇見這個世界很多很多的愛，這就是媽仔穀存在的意義。”
孩子誕生，我們不再恐慌，混沌，我們一起牽手去媽仔穀吧！
Now Mazigu has become a comprehensive one-stop interactive agency for mother and baby clothing, food, housing, travel, use, teaching, fun, massage, consultation, psychological counseling, etc., and has become a leading brand in China for professionally formulating maternal and child plans. There are more than hundreds of chain stores and more than 2,000 professional maternal and child consultants, affecting hundreds of millions of families and becoming a well-known brand trusted by hundreds of millions of families.
Peng Yunhui said: "I have always loved children very much. I love children's smiles very much. That is the purest smile in the world. We should be grateful for our" meeting "with children. You have to try to make him feel as much as possible in this world, and meet many and many loves in this world. This is the meaning of Ma Zigu's existence. "
The birth of a child, we no longer panic, chaos, let us go hand in hand to Ma Zigu!
