Far East launches condo with Ferrari design

Property Guru – Thu, May 2, 2013

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  Yahoo! Newsroom - Artist's impression of Ferra (Far East Organisation photo)

By Shabnam Muzammil:

Property developer Far East Organization yesterday launched a new ultra-luxury condominium development under its Inessence brand, releasing 30 of the 104 available units with prices starting from S$2.3 million.

Located at 1 Leonie Hill, Ferra (pictured) is the first residential project in Asia to be conceptualised by Italian designer Paolo Pininfarina. It features a facade that closely resembles the signature supercars that he created. For instance, the balconies are designed to resemble the perforations in a Ferrari's grilles.

"One of the trademarks of homes under our Inessence brand, is the signature design. Pininfarina's unique design experience with luxury cars, products and interiors is brought to the fore in Ferra, with elements of the elegant silhouettes found in his designs integrated into a residential building," said Chia Boon Kuah, Chief Operating Officer for Property Sales at Far East.

The 22-storey development is within proximity to Orchard Road and a short drive from prime areas such as the CBD and Marina Bay Sands.

"Ferra, like all our Inessence residences, fulfils the four brand attributes with Pininfarina's exclusive design, the desirable District 9 address, configurable living space, and thoughtful design and services for home buyers. We believe that Ferra offers a strong proposition that will appeal to our target market," added Chia.

Inessence was launched in 2010. Other projects under the brand include Boulevard Vue, Skyline@Orchard Boulevard and Alba.

Shabnam Muzammil, Senior Journalist at PropertyGuru, wrote this story. To contact her about this or other stories email [e-mail]