蘋果設計大師Jony Ive 簡論：what drives Apple products， Focus。。。

 

Jony Ive (born 27 February 1967) is a British industrial and productdesigner, as well as businessman. Ive was the chief design officer (CDO) of Apple Inc. from 1997 until 2019 (known as senior vice principal of industrial design until 2015),^[1][2] and serves as Chancellor of the Royal College of Art.

 

Here’s Ive on what Steve Jobs taught him about the power of focusing:

“Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”pic.twitter.com/sRDplQerIP

— Jon Erlichman (@JonErlichman) February 27, 2023

Ive on what drives Apple products:

"We make something to express our appreciation -- that sense of saying thank you and appreciating people that you'll probably never meet."pic.twitter.com/qL2pY3T5t1

— Jon Erlichman (@JonErlichman) February 27, 2023