大華超市99 Ranch Market：紮克伯格帶著女兒曾經來過

這是一個華裔移民的創業成功案例，找到兩篇報道，看看那些走過的路程，也許會有一些啟發。

維基上看到的一些數字：

99 Ranch Marketis a Taiwanese-Americansupermarketchain owned byTawa Supermarket Inc., which is based inBuena Park,California. 99 Ranch has 53 stores (as of January 2020), primarily inCalifornia, with other stores inNevada,Oregon,Washington,New Jersey,Texas,Maryland, andMassachusetts.[1]The company also started offering shopping via its website in 2014.

Founded in 1984 by Taiwanese immigrant Roger H. Chen, 99 Ranch Market has grown into the largest Asian supermarket chain in the United States.[2]

1. 《洛杉磯時報》關於華裔移民Roger Chen早期創業大華超市經曆的報道，起因、如何尋找合作夥伴等：

https://www.latimes.com/archives/la-xpm-1997-04-27-fi-52939-story.html

Tawa Supermarkets, whose flagship 99 Ranch Markets is a favorite of Asian consumers throughout Southern California, got its start because a Taiwanese immigrant named Roger Chen missed the flavors of home.

Chen, who moved to Orange County with his family in 1983, found himself driving to Chinatown each weekend to buy Tong I cookies, his favorite brand of soy sauce and the green vegetable tong ho (a must for Chinese hot pot).

2。去年的一篇介紹，移二代登場，其中兒子是沃頓商院畢業：

https://www.scmp.com/lifestyle/food-drink/article/2189231/story-99-ranch-market-largest-asian-supermarket-chain-us

The company is still in the hands of the Chen family, including Alice Chen and her brother, Jonson Chen. Like his father, Jonson is a businessman. He has made it his mission to modernise the company from top to bottom, and thanks to his degree from Wharton Business School, is keeping his family business growing and competitive.

After school I started in Northern California, getting to know the family business, working through all the levels there, he recalls. My father wanted me to know all the various departments. I even worked at the markets stocking shelves during the summer when I was in high school. When I started in the early 2000s, a lot of the technologies in retail were changing.

The first step he took was to computerise the operations, moving the whole system onto what was then frontline technology: Windows Vista. These days, 99 Ranch is a cutting-edge retailer, offering online shopping and hosting a virtual community meeting place for sharing recipes, advertising the stores regular customer contests, and posting about sales and special offers nationwide.