Recent years have seen the increasing popularity and consumption of goji berries in western countries such as US, Japan, Canada and Europe. I myself have bought a few from "Goji King", and like it very much. I have done some research on goji berries, and would like to write it down in my blog.
Goji berries are used in traditional Chinese medicine as a sexual potency food of the highest order. If you think oysters can boost your sex drive, wait until you try a handful of goji berries! Taking the berry orally increases androgen levels in the blood, which increases energy levels.
An old Chinese proverb warned married men not to eat wolfberries when travelling far from home;
'He who travels one thousand miles from home should not eat goji berries.'
Goji has also traditionally been used for the treatment of infertility. Modern science is just starting to explain how some compounds in goji berries can assist fertility. There may be many complex reasons why couples can't conceive, and we make no claims that the goji berry is a cure for fertility. However, a study in 2002 showed that the polysaccharides of the goji berry actually prevented structural damage and cell death to testicular cells. The findings of this study support the traditional use of goji berries to assist in the treatment of infertility.
This medical study is contained in the United States of America, National Library of Medicine:
Protectiveeffect of Fructus Lycii polysaccharides against time and hyperthermia-induceddamage in cultured seminiferous epithelium , published in JE thnopharmacol. 2002 Oct;82(2-3):169-75.