Bell Canada 的廣告涉嫌貶損亞裔女性形象

該廣告中，一位年輕的亞裔女性在手機上輸入我是個混蛋（Im a jerk）的訊息並發給一位年輕的黑人男子，然後走到他身邊坐下，兩人似乎重新和好。

廣告的主旨意在傳遞溝通、脆弱與和解的主題，但其創意表達方式引發了對潛在刻板印象的擔憂。廣告中，亞裔女性被塑造成主動道歉、承擔情感修複責任的一方，而男性角色則保持沉默、冷靜並給予寬恕。這種設定在無意間強化了種族與性別的傳統形象：亞裔女性被動、順從，而男性尤其是非亞裔男性被描繪為情感上更為堅毅、理性或具有道德主導地位。

這種表現形式與西方媒體長期存在的刻板敘事模式相呼應。盡管廣告創作的初衷可能並非如此，但其象征意義仍可能被公眾解讀為再現既有的文化層級結構。

有觀點提出：為何不反轉情境？若廣告呈現一位黑人女性向亞裔男性（或白人男性）表達歉意，這樣的組合會不會讓公眾覺得不適？如果會引起不適，那為什麽將亞裔女性刻畫成這種形象。

媒體呈現的形象對社會認知具有深遠影響。作為加拿大最具影響力的品牌之一，貝爾在塑造公眾對多元與平等的理解方麵肩負重要責任。真正的多元不僅體現在膚色的差異，更在於為不同群體提供平等的情感深度與表達空間。

如果你在觀看這則廣告時也感到不適或被冒犯，請考慮直接聯係 Bell 公司，向他們表達看法。Email：[e-mail]

以下是建議信件的英文版：

Dear Bell Canada Team,

This message is to express public concern about the racial and gender representation in your recent commercial. In the ad, a young Asian woman types a message saying Im a jerk to a young Black man on a bus, then moves to sit beside him and appears to reconcile.

While the commercial aims to convey communication, vulnerability, and reconnection, its creative direction raises concerns about reinforcing racial and gender stereotypes. The scene depicts the Asian woman as apologetic and self-blaming, while the male figure remains silent and forgiving a dynamic that echoes long-standing Western media tropes of submissive Asian women and emotionally dominant non-Asian men.

A natural question arises: why not reverse the roles? Why not feature a Black woman apologizing to an Asian man, or a white man? Would that reversal make people uncomfortable? If so, why does Bell choose to impose this discomfort on the Asian community instead?

Representation matters. As one of Canadas most influential brands, Bell has both the opportunity and responsibility to lead the way in portraying diversity not just in appearance, but in emotional depth and equality.

Thank you for your attention to this issue. Many viewers hope to see Bell embrace more balanced, authentic inclusivity in future campaigns.

Sincerely,

[Your Full Name]

[Optional: Phone or Email for follow-up]

感謝大家支持！