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為了搶占中國市場,Elon Musk使足了渾身的解數,專門開了中文的微博賬戶。
特斯拉取消了PR部門,沒有廣告,CEO直接上社交媒體。特斯拉的營銷方式,顛覆了傳統模式。
今年4月的報道:
Elon Musk rejected the idea of Tesla going back to having a PR department, and his reasoning behind it is quite revealing: He doesn’t believe in “manipulating public opinion.”
1. Sep 15, 2021
Tesla China officially opens Asia's largest single Tesla delivery center today (09/09) 11,800 sqm with 101 parking spaces designated for delivery. It’s the first Tesla Center in Beijing with integrating test drive experience, sales and delivery.
2. Elon Musk的中文微博賬號:
https://weibo.com/elonmusk?is_all=1#_rnd1632108545976?
3. 特斯拉招人:https://www.tesla.com/careers