正文
Apple makes move into living rooms
By Duncan Martell in San Francisco
March 22, 2007 09:22am
Article from: Reuters
APPLE has made a definite move into living room by starting marketing and shipments of the Apple TV box overnight, a device that lets people take music, photos and video stored on a computer and play them on a television screen.
The small silver box with a white Apple logo costs $US299 ($373) and can store up to 50 hours of video, 9000 songs, 25,000 photos or a combination thereof. The device is available this week at Apple's online store, retail stores, and also from resellers.
A remote control lets the user watch movies or TV shows bought from Apple's iTunes store, view photo slide shows, or listen to music.
But Apple TV does not -- at least for now -- record TV shows, which means it cannot replace digital video recorders like the TiVo.
Over the past year, TV networks and movie studios have increasingly made their shows available online.
That has spurred a flurry of gadgets and services that connect the PC to the TV -- including those from Microsoft Corp, Sony Corp and TiVo Inc -- but none has emerged as a clear winner.
"It's Apple's first major foray into the living room,'' said Shannon Cross, an analyst at Cross Research.
"I expect many more products to come that expand Apple's reach beyond this initial Apple TV.''
Apple TV works with the iTunes digital jukebox that runs on either Macintosh or Windows computers, and with the integration of the two, gives users access to more than 400 movies, 350 TV shows in near-DVD quality, and more than 4 million songs and 5000 music videos.
The company hopes the burgeoning amount of content sold on iTunes, which has fuelled sales of the Apple's leading iPod digital music player, can also spur sales of Apple TV, Macs and other Apple products, analysts said.
By Duncan Martell in San Francisco
March 22, 2007 09:22am
Article from: Reuters
APPLE has made a definite move into living room by starting marketing and shipments of the Apple TV box overnight, a device that lets people take music, photos and video stored on a computer and play them on a television screen.
The small silver box with a white Apple logo costs $US299 ($373) and can store up to 50 hours of video, 9000 songs, 25,000 photos or a combination thereof. The device is available this week at Apple's online store, retail stores, and also from resellers.
A remote control lets the user watch movies or TV shows bought from Apple's iTunes store, view photo slide shows, or listen to music.
But Apple TV does not -- at least for now -- record TV shows, which means it cannot replace digital video recorders like the TiVo.
Over the past year, TV networks and movie studios have increasingly made their shows available online.
That has spurred a flurry of gadgets and services that connect the PC to the TV -- including those from Microsoft Corp, Sony Corp and TiVo Inc -- but none has emerged as a clear winner.
"It's Apple's first major foray into the living room,'' said Shannon Cross, an analyst at Cross Research.
"I expect many more products to come that expand Apple's reach beyond this initial Apple TV.''
Apple TV works with the iTunes digital jukebox that runs on either Macintosh or Windows computers, and with the integration of the two, gives users access to more than 400 movies, 350 TV shows in near-DVD quality, and more than 4 million songs and 5000 music videos.
The company hopes the burgeoning amount of content sold on iTunes, which has fuelled sales of the Apple's leading iPod digital music player, can also spur sales of Apple TV, Macs and other Apple products, analysts said.
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