You can have, you know, 100 people in a warehouse, each with 100 phones, that are all just going through the “are you a human?” tests because they are human, and they actually will also be way better than the average human because they do it all day. This is a really big deal, addressing the bots and trolls. It’s important to avoid platform manipulation, where someone will spool up 100,000 bots or 100,000 fake accounts to make something seem more viral than it really is or to just spam users with crypto scams, or whatever the case may be. It essentially adds noise to the system and makes our platform less useful.
“Advertisers should not find bots very appealing unless the bots are actually buying, which they won’t”
It’s certainly possible if you turn a blind eye to bots for something to seem far busier than it really is. And so, there are other things that may seem incredibly busy, but they’re just really bots. But obviously, bots don’t buy things, so advertisers should not find bots very appealing unless the bots are actually buying, which they won’t. And then a bunch of the bots will be spam. That means there is bad content. Content that is not interesting. I regard bots and trolls as reducing the signal to noise of the collective mind that is the X platform.
LY: And safe to assume that the Not a Bot program will expand at the right time beyond Singapore and New Zealand, right?
EM: Yeah. We’re running an experiment to see what the consequences would be if there’s literally $1 a year, which is 0.3 cents per day. Sometimes, I get this absurd thing where it’s like, “How will people in poor parts of the world afford?” I’m like, “They are somehow on the internet. They have an electronic device, and they are on the internet, and a dollar a year is 0.3 cents a day.” This is affordable for anyone, obviously.
My experience from X.com way back in the day — X / PayPal — was that the spammers and fraudsters are the ones who complain the loudest. Whenever some action was taken, it would get the most righteous indignation from the fraudsters because they don’t like being shut down. So we expect the same thing here again. But we are being careful about this. That’s why we didn’t just start worldwide. Just trying it out in the Philippines and New Zealand. So, we’ll see how it goes [and] make some adjustments.
Even $1 a year, while obviously a tiny amount of money for anyone, any human, is still expensive if you want to do 100,000 bots. Now, you have to have $100,000 to get 100,000 bots, and you need 100,000 payment methods, which is even harder. We have to proceed carefully on that front.
LY: And when we think about the hiring business ready to be disrupted with X Hiring. Also when you think about the PR business with X Wires, [it’s] pretty exciting, too. Approaching something that I don’t think many people ever have thought needs, you know, contemporizing, right?
EM: Yeah. Really, there’s no need for PR Newswire. We are PR Newswire. How many individuals actually subscribe to PR Newswire? Basically no one. If you actually want to put out information as a company, we’re by far the best method of doing so. That’s obviously something we just need to highlight to companies. Corporations that have been around for a while do the same thing they’ve been doing for a long time until we point out, “Hey, there’s a lower cost, easier way to do it, which is just put it on the platform.” And that’s what we’re going to do.
LY: I should get the numbers and the result because we just had two pretty nice size agencies merge: Camelot and PMG. They came to me the night before. I don’t know if they had heard this weeks ago. They asked us to help them launch the announcement of the merging of the company. They experienced a response that was, you know, just 10x what they could ever imagine going from journalist to journalist or publication to publication to spread the word out. So I think we’re onto something.
EM: Sounds good. Cool. Yeah, forgive me if I’m forgetting to mention because there are so many things that have been accomplished in a year. I think this is the fastest rate of innovation maybe ever for any internet company. Maybe X / PayPal back in the day was similar, but other than that, it’s certainly a faster rate of innovation for any mature company that has been around for a while by far.
LY: I think the rolling list of numbers is somewhere around 200 product innovations. I’m not sure in most companies’ lifetimes or life cycles that they can talk about those. And even as, you know, consequential as the rollouts have been here, it’s just one year. And I think that’s why — because we’re pushing so much against legacy — people are paying a lot of attention to what we’re doing.
EM: Indeed. The time to be concerned is not when, say, there are media stories about our company dying but when they don’t bother to write the stories.
LY: Right. If they stopped writing about us, then we have become irrelevant. Or we always say we’ve become quite boring, and I don’t think we’re boring. [Laughs]
“The time to be concerned is not when, say, there are media stories about our company dying but when they don’t bother to write the stories.”
EM: There’s also longform content. We can do longform posts now with actually pretty good editing in the posts. We’ll be releasing the ability to have a very sophisticated text output comparable to what someone would do on some of the other platforms out there. Basically, complete rich text posting that [will let you] post a novel, basically, including an illustrated novel with video. Anyways, there’s a ton. We are leaving out a few things. That’s a partial list of accomplishments. There’s a lot more to come in the future, obviously.
LY: We’re all looking forward to that. There is no way any of this long, long list of accomplishments could have happened without the unconditional dedication of this team. It’s one of the biggest things I’ve experienced and am in awe of since I joined the company.
A company that was 8,000 [employees] has gone to a little under 1,500 and accomplished what we have accomplished. I think it’s pretty much writing a rule or a playbook that other companies should pay attention to. So thank you to everyone. It’s incredible output.
EM: Super exciting. I look forward to doing the next one live on our platform.
LY: That’ll be next quarter. And we can talk about a lot more then. Alrighty.
EM: Are there any questions? I’m happy to just keep going.
LY: Yeah, if we send them to Elon, we’ll answer them.
EM: Just reply to my post.
LY: There was one question from someone I thought was interesting of what they haven’t heard about yet: what in your mind could come next that’ll surprise everybody?
EM: I think payments and just generally being a financial hub is going to surprise people [with] just how powerful it is. I really understand this world, obviously. The X / PayPal product roadmap was written by myself and David Sacks, actually, in July of 2000. For some reason, once it became eBay, not only did they not implement the rest of the list but they actually rolled back a bunch of key features, which is crazy. PayPal is a less complete product than what we came up with in July of 2000, so 23 years ago.
“When I say payments, I actually mean someone’s entire financial life.”
When I say payments, I actually mean someone’s entire financial life. If it involves money, it’ll be on our platform — money or securities or whatever. It’s not just, you know, send 20 bucks to my friend. I’m talking about, like, you won’t need a bank account.
LY: And that we see coming full opportunity in ’24, right?
EM: Oh, yeah. I mean, it would blow my mind if we don’t have that rolled out by the end of next year.
LY: Someone asked me, which was interesting. I’ll take a shot at it first, and maybe you riff on it a little bit. And it was, “What is the one thing that we should stop doing in year two and one thing we should start doing in year two?” And I thought about it. Everything we’ve talked about today. But for people who don’t see our vision yet, people who don’t see what’s happening here at X, stop giving any of that oxygen. Don’t pay attention to it. Heads down. See what’s happening here and realize everything that we’re building here. So we make sure payments makes it, you know, actually as robust [an] offering as possible.
Because you have to focus on what we’re trying to realize: the full vision of X. You gotta lean in and own it. Keep the noise out and just pay attention to what we’re building here. I think it’s good advice for all of us because what we’re doing is something pretty special here.
EM: Yeah, absolutely. Just heads down. Focus on improving the product.
One thing I was going to mention. This rule is sort of implicitly implemented at SpaceX and Tesla, but I’m going to be much more explicit about it and also apply at our company, X Corp. In any given meeting, make sure there’s at least one piece of bad news. You can have more than one piece of bad news. If you’re in a meeting with me, try to bring up at least one bit of bad news or more than that. My meetings at SpaceX are really good in this regard. They lead with the bad news. Generally, bad news should be loud, repeated, and immediate. Good news can be said quietly once. So just consider it mandatory to at least have some bit of bad news in any given meeting, and start with that. Another way to think of it is we’re looking for a feedback loop that is as good as possible, and sometimes it is uncomfortable to bring up bad news. We need to make it explicit that bad news should be brought up in every meeting, not just with me or Linda, but in general within the company. Basically, what do we need to improve and make better?
“We need to make it explicit that bad news should be brought up in every meeting”
LY: Right. And be open to disagree and debate. That’s where the innovation is going to happen. It might be hard to hear it, but that’s where you’re going to make a difference.
EM: SpaceX is extremely good at bringing up the bad news, because if you don’t bring up the bad news, a rocket explodes. And that’s really bad news.
EM: Yeah. SpaceX has been traumatized. We’ve had three Falcon 1 failures [and] two Falcon 9 failures, and that is seared into the minds of people in the company. People know that bad news in a meeting is nothing compared to a rocket blowing up. So, SpaceX is very good at bad. Tesla is pretty good at it. I just want to emphasize: this is really mandatory and very important.
LY: Got it. [Four-second pause.] Thank you.
EM: I’m literally just scrolling through the replies.
EM: Seeing if there’s anything I haven’t covered yet. Livestreaming quality could be better. We are working on improving livestreaming. And obviously, we want to be able to offer a full 4K livestream, that’s pretty important, especially if you’re watching a sports game or a rocket launch or something like that.
LY: I don’t know if it’s just me, but the video quality on this phone is spectacular.
EM: Oh, yeah. I think we’re actually fine for phone resolution. But if you put it on, say, a big-screen TV, then the resolution is not as good as the TV.
LY: Alright, so there you have it. Thoughts on X making it to the big TV screen?
EM: Yeah, absolutely. We want to be everywhere that YouTube is or other video. That means you want to have the X app accessible on any TV. If anyone just buys a TV, the X app is just one of the items. You can watch YouTube, or you can watch X.
We’ve made some progress in this regard by being able to do that Apple thing where you, like, cast it to the screen, basically. We want to be natively in the TV, just like YouTube or anything else. That’s really essential because, especially if people are putting [up] longform content, like long videos or something like that, holding your phone for two hours is going to make your arm tired. While it’s possible, it’s not the optimal way of consuming long video. You want to be able to sit down and watch your experience.
LY: I think all of our content partnerships will help spur some thinking there, and I could help take on that assignment, certainly.
EM: Great. We might have covered everything. As much as has been accomplished in the first year, I think we’ll do perhaps even more in year two. As mentioned, every three months we’ll do a company talk, and we’ll answer questions dynamically. It’s a very exciting future we have ahead of us, and thank you all for helping make that happen.
LY: Thank you, Elon. And thanks everybody for hanging in there for [the] first year. Year two’s future is bright. Thank you all.