Lexus 剛在美國開始賣，BMW 銷售就掉了29%，Benz 掉了19%

與其在美國另外開 Lexus 品牌的維修店，豐田決定讓淩誌車的質量保證在頭八年內不出問題。這是美國某商學院的 LEXUS CASE STUDY 裏麵采訪豐田管理層時引用的原話。

Lexus quickly established customer loyalty and its debut was generally regarded as a shock to existing luxury marques. BMW's and Mercedes-Benz's U.S. sales figures dropped 29 percent and 19 percent, respectively, with BMW executives accusing Lexus of dumping in that market, while 35 percent of Lexus buyers traded in a Lincoln or Cadillac.^[34]

^{https://en.wikipedia.org/wiki/Lexus}