the price on the website is not the final one

you get several quotes from someone with a little difference price and configuration, dealer's fee, etc.

after you pick one, you work with the internet salesman on the car loan (or you get yourself). many signatures and phone calls and emails later, you send them the signed documents.

days later, a delivery truck will drop off a brand new car at your door.

---> the experience i read from the web ...