網紅李子柒 (w English)
文章來源: 暖冬cool夏2019-09-26 18:05:24
第一次聽說李子柒這個名字是從公司同事的嘴裏,那位同事是印尼華裔,勉強能說一點中文,但是基本不能讀寫,她喜歡在吃飯時跟我聊她借助字幕看的中文連續劇,一些演員。大半年前的一日,她跟我說她喜歡李子柒,我以為是什麽影星,還認真地上網查了查,看到一個陌生、長相一般的麵孔,就沒有太在意。
                                                              
最近,某人向我鄭重其事地介紹了這位女子,一個十四歲就輟學去外麵大城市打工,後來因為奶奶生病回到家鄉,現在因拍的錄像在YouTube上有上百萬,甚者接近千萬的點擊率而紅了半邊天的奇女子。據說她從YouTube等網上的收入超過了一個中小型企業 (一年的收入上千萬人民幣?),可謂名利雙收。 出於好奇,我也跟著接二連三地看起了她的短篇錄像。                      
 
她的錄像以介紹四川烹飪為主。如果說這隻是一個烹飪節目,那麽她很難從YouTube裏成千上萬個類似的手工麵食烹飪show中脫穎而出。據說她剛出道時拍攝的片子也少有人問津,但是後來碰到了貴人,一個賞識她、認同她的長者,極力推薦了她,又給她出謀劃策,才有了她今天的成功。
 
老實說,她的烹飪不是我的菜。川菜的辣--大把大把的辣椒,和多油--大勺大勺的油,讓我不敢苟同。但是短片拍得極美,群山白雲繚繞,桃花盛開的時候,粉色的花簇擁著,一片片如雲如霞,夢幻般的美景讓人陶醉。鄉村田野阡陌縱橫,綠樹成蔭,雞犬相聞,隔著著屏幕我仿佛都能感覺到空氣的清新。
 
在這樣的田野上耕作,再把收獲的果實製作成各種美味佳肴,端上飯桌,閉著眼睛都能想象食物的新鮮,誘人。李子柒和奶奶一起居住的地方,寬敞的前後院種著蔬菜,掛著各色瓜果,陪伴她們的還有狗,飼養的鵝、鴨、 羊。 子柒采的幾朵花幾束草每次不同,擺在案板旁,看似隨意卻又肆意地點綴的春色、秋意和冬景。
 
冬天到了。子柒沏上一壺自己釀的花茶蜜餞,坐在掛滿了自製的一排排臘肉旁,看窗外飄雪,聽雪落的聲音,這種美好靜謐的日子令人神往。
 
這也許就是李子柒的成功之處。她用靈巧的雙手編織著城市人的夢想,撥動了人們心底裏的那根柔弦,把人們對世外桃源生活的向往變成了現實,展現在觀眾麵前。在那裏,人們可以遠離塵囂,自耕自種,豐衣足食; 在那裏人們可以盡情收獲大自然的美和豐盛。
 
 

 

The first time I heard of Ziqi Li was from my coworker, an Indonesian Chinese, whose Chinese is so limited that she always consults me regarding the Chinese characters, movies or TV series.  When she approached me the other day with Ziqi Li’s name, I thought it is just another actor/actress or singer she has a penchant for. The googling of Ziqi’s name returned with some of her pictures and information that I was not familiar with, making me think that she is just one of many cooks who introduces home style cooking on Youtube. 


The name resurfaced lately when my husband started watching Ziqi’s videos on Youtube. Each single video she posted there boasted millions of hits and followers.  Like many binge watchers, we whiled away our nights with her videos.  What draws me to the screen is not her cooking, but the beautiful scenery in a remote backwater in Sichuan. I felt like being transported to the place where white clouds afloat above the misty valleys, and where pink lotus flowers abloom on the green ponds. What Ziqi lives in with her grandma is a home that is environed by an expanse of gardened vegetables, fruits and flowers, in the company of pet dogs, chickens, sheep, geese and pigs. It is against this idyllic setting that most videos are shot.


I don’t know what is roused in the hearts of millions of viewers.  Stirring inside me is a longing to escape from the bustling city and to return to nature, where people are self-sufficient in a leisure environment. By sweat, people can harvest from the land what they sow and desire. Food is brought to table freshly off the field, the sumptuousness of which leaves them with more than they can eat. In Ziqi’s case, she pickles extra vegetables or meat for off-seasons and for different flavors. Flowers or fruits are dried and fermented into flower teas or wines. Life in winter could be just as extravagant with those in store. Though her cooking style, basically Sichuan cuisine, with lots of oil and hot chilies, is not to my liking, her aesthetic arrangements of food and the casting background are ingenious and provoking.


Ziqi is legendary. As a school dropout at age 14, she left her hometown to seek a better life in a big city. But it is back to the secluded home that she found her place and niche. In addition to being a cook, she embroiders. With cloth, wools or cocoons, she deftly hand-makes shoes, sweaters or quilts.  As the only offspring or labor living with the old grandma, she toils in the field and does everything from plowing to harvesting.  Surprisingly she knows how to make furniture, turning fresh green bamboos or logs to a tea table or a sink stand, with only the help of a few simple tools like a cutter, a manual saw, a screw and a ruler. And from the scratch, she mixed sand, soil and straws, used bricks into building a two-layered oven in which bread, chickens are baked by glaring woods.


Because of these videos, Ziqi becomes well-known locally and globally. What she presents to the world is not just her skills or a scene in southwestern China, but a lifestyle that evokes people’s aspirations and dreams.